Find your way, climb higher,

​reach your goals

It's tough trying to manage your small business while navigating the complex world of digital marketing. You're managing the everyday nuances of your business and then.....  wow, it's been a while since you posted to social media, oh yeah, you're also trying to keep your website current, drum up new customers, pay the bills, handle payroll and expenses.... WHEW!
That's why we created The Wayfinder Group. We create affordable custom marketing programs to help you succeed.  We have a love of the outdoors, working with your hands and thus our mission is to help like minded companies be more successful. Our proven methods get your company noticed and help you achieve more recognition for your brand and services. We're a web design and online marketing company with a local team and a national reach.Contact us today to see if we are a good fit. We keep a small client list to make sure you get the attention you are paying for.

Contact us now

SEO, Branding, Key Words,

Digital Marketing etc...

what does it all mean?

We help small businesses navigate the complicated, ever changing Social Media world. We keep your website working, no broken links, no redundant click links. We have a 24 hour or less turn around on website maintenance.

I Need Help!!!

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About us

The Wayfinder Group was founded in 2017 in an effort to improve the quality and longevity of business websites. Sites were being turned out and handed over to small businesses with little to no training or support. From there, they remained unused, out of date, and insecure. Our goal was to pick up where the web design agency left off and provide support for these businesses to keep their websites updated and secure as well as navigating the complex world of social media.
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​Social Media Management, Content Marketing and Website Navigation for Small Businesses 


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Chris Baker
Founder - Creative Director
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Detail oriented, focused and driven. Chris has over three decades of experience in management, sales and marketing. An avid cyclist, photographer and "fixer of all things", he is here to provide guidance to your company to achieve success.

Tracey Lewis
​Writer-Project manager
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Tracey's diverse project management expertise is unparalleled. Her background in public relations, the publishing industry, music and writing along with her professionalism and creative spirit gives The Wayfinder Group another great tool to help your business.

Christopher Baker
Filmaker, Videographer

In addition to being an award winning screenwriter, Christopher's production company, "Baker's Dozen Films" is an award winning production company based in North Carolina. From start to finish, we can create the perfect video to engage your customers.

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Nichole Christiani
​Art Director
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Creative artist, accomplished graphic designer, art director. Your logo creation and design needs are her expertise. Nichole's art and design have helped Patagonia, The Forty Four Agency and Gaia Herbs achieve their goals. A transplanted Californian, Nichole is proud to call Western North Carolina home.